As consumers increasingly start their buyer’s journey online, you can grow your customer base and boost earnings with effective digital advertising. Use the internet to your advantage and promote your business to a target audience via search engines, websites, and social media platforms. 

With business operations evolving for the new normal and rental industries continuing to lean into the latest technology, it is important to implement versatile advertising strategies. 

Here are some effective digital advertising methods that your rental business can use: 

As millennials continue to prioritize experiences over things and spend more money on building memories, boat rental businesses can benefit from this growing trend. Hitting the open waters is an appealing idea for adventure seekers, especially during the peak summer months. 

Running a rental business today is vastly different from even a decade or two ago. Companies are going through rapid digital transformation and rental businesses need to make changes to keep up with the evolving landscape and competition. So what does this mean for businesses with physical locations that are renting out gear or equipment?

Today’s rental customers have more choices than ever before. This is why it takes more than an excellent product portfolio to earn loyal customers. Price, packaging, customer service, and reputation are just a few of the elements that influence a customer’s renting decision. So how can your business stand out?  

From small businesses in hyper-growth mode to an established business with temporary project-based requirements, renting office equipment can be a cost-effective solution for many types of organizations. Office equipment is a major capital investment and many businesses that do the cost-benefit analysis find that renting is a better option for them.  

Is your rental business operating across multiple locations? While stock management across multiple locations can offer many benefits such as a larger customer base and market, it also comes with a unique set of challenges.  

One key challenge is maintaining optimal stock levels of rental inventory at all your locations. It is necessary to increase stock levels when a business is growing into different markets. However, carrying too much stock ties up capital or running short on inventory means losing on sales and customers. A balanced inventory level helps you meet demand while also controlling costs for the business. 

Rapid urbanization,a globally expanding construction sector, and strict regulations about public hygiene/sanitation are instrumental in the rapid growth of the portable sanitation and toilet business.  

Efficiently delivered, managed, and installed portable sanitation facilities are an essential part of outdoor activities. From large-scale outdoor events to smaller personal gatherings, and projects such as a construction site, portable toilets and sanitation stalls provide an easy and hygienic solution. 

Depending on the nature of the event/job, your portable toilet and sanitation rental business can get an order for different types of installations. These can be primarily divided into: 

Trying out a new sport is a great lifestyle choice but not always an affordable one. A family going on a ski vacation for example, needs a lot of expensive gear including skis, poles, and appropriate clothes/safety equipment.  Likewise biking, sailing, or camping can be expensive if people opt to buy the required equipment. Meanwhile, sports equipment rental software provides a more economical alternative for renting out equipment for short-term use.

Setting optimal pricing strategies for your rentals is critical for business success. Charging excessively high prices means you risk diverting sales to competitors and losing out on customers. However, setting prices too low can mean slimmer profit margins or even difficulty in covering your production costs. In both cases, you risk the financial health of your business. 

Online shopping has been steadily on the rise and customers are increasingly relying on online resources to make their regular rental and purchase decisions. As trends towards more and more consumers starting their customer journey online, it is important to establish a strong digital presence to gain a competitive advantage while significantly increasing the customer base.