Businesses survive tough market conditions by adapting and pivoting and the rental industry is no different. The COVID-19 pandemic has impacted rental businesses across a broad spectrum of industries. Customer needs, behaviors, and priorities have changed as people have made unprecedented changes to their lives.
People are renting items for a whole range of new purposes which can facilitate their socially distanced lives. Take the example of renting work-out equipment instead of physically going to the gym. This trend is not just limited to individuals but also impacting entire industries.
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