An effective equipment rental marketing plan includes strategies that are specifically designed to market your business to your target audience. It helps you acquire new customers and increases the loyalty of the existing base, propelling growth and increasing profits. 

A well-crafted marketing plan can guide you in the right direction to implement marketing goals and gain market share in an increasingly competitive landscape.

Here are some must-haves for an effective marketing plan: 

Running a lawn and garden equipment rental business means you are providing equipment for all seasons to people with varying levels of expertise. Whether you are renting to contractors or DIYs, or both, project requirements can range from something as simple as mowing and trimming, installing an irrigation system, to implementing a complete landscaping plan.

From landscaping a new space to sprucing up a yard, renting the right equipment instead of purchasing it saves people money as well as the hassle of storing equipment. 

This is where lawn and garden equipment rental businesses step in and provide a variety of durable tools while offering ease and affordability. 

Is your party rental business prepared to tackle the demand spike over the holiday season? As the year-end festivities and parties swing into full gear, an increasing number of customers will be looking for holiday party rentals.  

Offering great deals and discounts along with thoughtful customer service are important aspects of boosting holiday sales. At the same time, you need to ensure your equipment is in great shape and easily available for checkout online. 

Operating a rental  business can be a highly profitable venture but remember your business is only as successful as the financial management strategies you put in place. Whether you have just started your rental business or are looking to scale, efficient financial management is a crucial part of your success.

The Holiday Season is here and it’s time to offer competitive offers and rental discounts. The market anticipates attractive deals and responds with enthusiasm, so tailor these to your customer’s needs and business goals for maximum profit.

The event and tent rental industry had a challenging year and a half with the pandemic shutting down large-scale events and reverting to smaller orders – outdoor dining and scaled back weddings, etc. As the world adjusts to the new normal, business is starting to return to normal for the tent rental industry.

Home gyms have been gaining popularity for the past decade and the pandemic significantly accelerated this trend. As COVID-19 presented new and unique challenges including shutdowns of physical locations, the gym and fitness industry pivoted their business model by offering online classes and renting out gym equipment. 

Buying fitness equipment for a home workout is not cheap, and currently, it is further complicated by long delivery delays and limited supply. The fitness industry has filled this gap for gym equipment rental which is a great way to increase revenue and grow business.