Home gyms have been gaining popularity for the past decade and the pandemic significantly accelerated this trend. As COVID-19 presented new and unique challenges including shutdowns of physical locations, the gym and fitness industry pivoted their business model by offering online classes and renting out gym equipment. 

Buying fitness equipment for a home workout is not cheap, and currently, it is further complicated by long delivery delays and limited supply. The fitness industry has filled this gap for gym equipment rental which is a great way to increase revenue and grow business. 

Small rental businesses are always striving to keep costs down while growing and optimizing operations. One way to increase efficiency and impact the bottom line is to streamline your order management. 

As you grow your customer base and increase the volume of orders, it is important to build a scalable, efficient, and accurate order management system. Few organizations approach order management from a holistic, integrated viewpoint to achieve a scalable order management process as the business grows. This can be an underinvested area but you can give your operations a boost by incorporating a small business order management software. 

The EZRentOut team is excited to announce that we will be at The American Rental Association’s Annual Trade Show and Convention in Las Vegas, Nevada, from Monday, October 18, 2021 – Wednesday, October 20, 2021.

Offering rental-specific education, networking events, and a show floor featuring over 600 exhibitors, the ARA annual show is one of the largest equipment and event rental trade shows in the world.

As consumers increasingly start their buyer’s journey online, you can grow your customer base and boost earnings with effective digital advertising. Use the internet to your advantage and promote your business to a target audience via search engines, websites, and social media platforms. 

With business operations evolving for the new normal and rental industries continuing to lean into the latest technology, it is important to implement versatile advertising strategies. 

Here are some effective digital advertising methods that your rental business can use: 

As millennials continue to prioritize experiences over things and spend more money on building memories, boat rental businesses can benefit from this growing trend and optimize boat rental booking software. Hitting the open waters is an appealing idea for adventure seekers, especially during the peak summer months.