Integrating the EZRentOut Webstore into Your Main Website

So you’ve started to use the EZRentOut Webstore. It’s user-friendly, easy to set up, and helps you save a lot of time processing rental equipment, invoices, and reports.

But you already have a well established website that customers have been familiar with for some time. You’d like some consistency between this site and the EZRentOut Webstore. This guide will show you how to achieve that, so customers always feel like they’re with a brand they trust. If you don’t have an existing website, you can instead learn how to set up a Webstore in EZRentOut. 

But for now, here’s how to integrate the Webstore into your website in 5 easy steps:

1. Add a ‘Store’ tab to your website’s menu bar

Your customers should be able to bounce back and forth between the Webstore and your website without feeling like these are two different browsing experiences.

To make this transition seamless, add a tab named ‘Rentals’ or ‘Store’ to your website’s menu bar, pointing directly to the Webstore.

2. Add your website header to the Webstore

You can now take your website header – new ‘Store’ tab and all – and copy it over to your EZRentOut Webstore. This can be done by going to your EZRentOut account and clicking Settings → Store Settings → Configurable Header.

To copy your header, simply grab its HTML and paste it into the box provided. Customers will now be able to use the same menu bar to easily flit between the Webstore and website. This ensures your branding is consistent across the two platforms.

3. Configure a custom Webstore domain

Say you own the domain www.happyrentals.com. You can use EZRentOut to make store.happyrentals.com or rentals.happyrentals.com redirect your customers to the Webstore. To learn how to set this up in EZRentOut, click here.

Using your current domain to access the EZRentOut Webstore will help your customers feel like they are on the same website all the way through the rental process.

4. Add the Webstore Cart widget to your website

You can add a Webstore Cart widget to your main website for an even smoother user experience. This will show customers the list of items in their Cart, and let them view their Cart directly from your website.

This makes it a lot more convenient for customers to browse around your website while finalizing their cart, and is a great way to lower cart abandonment. Learn how to do that here.

5. Customize the Webstore theme to match your website’s colors

Now that everything else looks good, you can focus on matching your Webstore’s theme colors to those of your company website. You can customize colors for different buttons and backgrounds, add banners, and even use the Advanced CSS Editor to play around with the styling of your Webstore.

This will be the last step to providing your customers with a seamless rental experience. For more information on customizing themes, click here.

We’re always aiming to improve the way the functionality of our Webstore integrates into the form of your existing websites. If you have any suggestions or enhancements in mind, please get in touch with us at support@ezrentout.com

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